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Vliv obalu a etikety na rozhodování generace Z při nákupu vína
Böhmová, Jana
BÖHMOVÁ, Jana. The influence of packaging and labels on the decision making of generation Z when purchasing wine. Brno, 2023. Bachelor thesis. Mendel Universi-ty in Brno. The submitted bachelor thesis deals with the issue of consumer behavior of gener-ation Z on the wine market. Eye-tracking technology was used in the work, which was additionally supplemented by questioning in the form of a questionnaire. The obtained data were statistically evaluated and compared with the study to which this work follows. Recommendations for wine producers were created from the obtained results.
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Vliv obalu a etikety na rozhodování spotřebitelů při nákupu produktů s obsahem hmyzího proteinu.
Joura, David
Joura, D. The influence of packaging and labeling on consumer purchasing decisions for products containing insect protein. Diploma thesis. Brno: Mendel University in Brno, 2023. The thesis deals with the optimization of packaging and label design of products for dogs containing insect protein. The thesis observes consumer buying behaviour of these products with a focus on the attractiveness of the packaging and label. Thus, the main objective of the thesis is to identify the packaging and label factors that influence consumer purchasing decisions when buying dog treats containing insect protein. The thesis starts with a literature search that examines the basic principles of packaging and label design in marketing communication, the influence of insect protein on consumer behaviour and the specific advantages and disadvantages of insect protein containing products. In the second part of the thesis, there is a practical part focusing on consumer observation using a predetermined methodology.
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Etiquette in Kindergarten
KINZLOVÁ, Lucie
The bachelor thesis deals with etiquette in kindergarten. Its aim is to describe the rules of etiquette with regard to the age of children and look for possibilities to adopt them in kindergarten. The theoretical part defines the term etiquette in relevant context. It offers an insight into the connection of the educational process in kindergarten with acquisition of the basic rules of social behaviour. It characterizes the developmental specifics of preschool children, the specifics of preschool education, its methods and forms. It describes the basic areas in which it is possible to link the daily routine set in a kindergarten with etiquette. The practical part contains a program focused on learning the basic rules of etiquette which is divided into three blocks, considering appropriate dining habits, communication and care of appearance (hygiene habits). It also includes program evaluation including evaluation of acquired habits in these areas and children's view on compliance with rules of social behaviour. The gained experiences are summarized and linked to the theoretical basis in the discussion.
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Role obalu medu a výrobků z medu na nákupní rozhodovací proces
Chytil, Ondřej
The diploma thesis deals with consumer behaviour with emphasis on influence of packaging and labels on young consumers between the age of 20-35 when selecting honey and honey based products. The thesis uses marketing research techniques, primarily eyetracking observations and depth interviews. The outcome of the thesis is a model of consumer behaviour and a set of recommendations for creating labels and packaging considering honey production.
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Vliv obalů a etiket na nákupní chování spotřebitelů na trhu s jogurty
Doležalová, Markéta
DOLEŽALOVÁ, M. The influence of packaging and label on consumer´ purchasing behaviour on the youghurt market. 2017. 111 s. Master thesis. Brno: Mendel University, Faculty of Business and Economics. Thesis supervisor: Ing. Veronika Antošová, Ph.D. The master thesis deals with consumer behaviour of young people (students aged 20 to 25) on the youghurt market. Emphasis is placed on the impact of packaging and labels in the use of marketing research, especially eyetracking observations and in-depth interviews. The output of the thesis is a draft recommendation for packaging and labeling in this sector.
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Porovnání vybraných masných výrobků z hlediska jejich výživové hodnoty
Gabrhel, Lukáš
The theoretical part of the diploma thesis focuses on meat products, especially distribution, labeling according to the legislation, processing technology, analytical methods and some possible health risks associated with consumption. The practical part of the thesis is aimed to determine the content of total protein, fat, salt and dry matter in 20 selected meat products. Based on similarities, these products were divided into 4 groups and average values were compared between the groups. There was a statistically significant difference (p < 0.05) only between two groups in the average fat content determined by analysis. The determined amounts of protein, fat and salt were also compared with facts on the label. The determined protein content exceeded the permissible tolerance in 2 samples. The determined fat content in 5 samples and the salt content in 1 sample were lower than the lower limit of the permissible tolerance. Regarding the results of sensory evaluation, statistically significant differences (p < 0.05) were found in colour, consistency, juiciness, smell and overall taste.
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Utilization of Stories with Educational Content in Kindergarten
Wagnerová, Tereza ; Laufková, Veronika (advisor) ; Havlová, Jana (referee)
The thesis tracks the possibilities of working with education problems through using a book in kindergarten. The theoretical part sums up knowledge about the socialization of a child, social development of a preschool age child, about moral development, about social rules and social education of children in kindergartens. Further, it sums up knowledge about children's literature, especially about genres which present rules and norms of behavior. Furthermore, it sums up knowledge about suitable methods which can be used to work with educational stories. These are RWCT methods, reading strategies, methods of emotional education and methods of dramatic education. The practical part of the thesis is based on the mixed research. The objective of the quantitative part was to find out from teachers the most common education problems at children in kindergartens, using which methods can be worked with children's literature in mediation of these problems to children and specific proven titles of the children's literature. The objective of qualitative part of the thesis was to create a possibility to work with education problems on the basis of work with a book using methodical material aimed at children from 5 to 6-7 years. Classes were designed on the basis of RWCT methods, reading strategies, emotional...
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The knowledge of ethics and etiquette among high school students
Sýkorová, Zdenka ; Syřiště, Ivo (advisor) ; Mojžíšová, Jarmila (referee)
My bachelor thesis deals with the level of knowledge of ethics and etiquette among high school students. The aim of my bachelor thesis is to find out if they are aware of differences between these sciences. How students understand the meaning of ethics themselves. What ethical values are the most important for them, with what they don't agree about the current morality. In the field of etiquette, I found out whether students knew the basic rules of social behavior, who or what is the source of their knowledge, and last but not least, whether they thought we should behave according to etiquette. I obtained the research information through questionnaires and interviews, which are included in the practical part of my work. Thanks to this research, I have received the answers that I conclude that the level of etiquette knowledge is rather average for pupils. In contrast, ethics, its understanding, and what moral compass pupils have, turned out to be very good. In the theoretical part of my work I described the characteristics, meaning, history and brief development of both ethics and etiquette. I also deal with gender differentiation of etiquette rules, but also with a different understanding of gender in ethics and gender as such.
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Politeness from point of view of four generations
DRÁTOVSKÁ, Viktorie
Bachelor thesis deals with a view on politeness in different age groups. The purpose is to find out how different age generations look at politeness and then compare all opinions between themselves. Also tries to figure out possible reason of difference all opinions. Definitions of basic ideas as ethics, morality, etiquette, politeness or deviant behavior are explained in theoretical part. Practical part is realized through interviews which were utilized quantitatively and graphically for better orientation. In discuss are results of interview compared to development psychology, where can be found all possible causes which led participators to specific opinion. Conclusion of the thesis contains recapitulation of both parts. Attachment includes all specific answers of different age generations.
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